apt-X audio codec selected by Creative

APT, the audio processing technology specialist, today announces a technology agreement with Creative, a worldwide leader in digital entertainment products, which facilitates the deployment of APT’s high-performance apt-X® audio codec technology in new products for global consumer electronics markets.
 
APT’s apt-X audio codec technology provides Creative with outstanding audio quality, ultra low latency, and strong error resilience that enhance the user experience and versatility of digital audio delivered over short-range wireless connectivity. Potential applications of apt-X in Creative products include stereo headsets, wireless speaker products and home entertainment systems.
 
Commenting on the agreement, Mike Canevaro, VP Licensing Business Development of APT said: “Creative helped launch the multimedia revolution in consumer electronics and has forged relationships with some of the industry’s top technology companies and developers worldwide, fortifying its strength and leadership in product innovation and research and development.  APT anticipates an exciting future for apt-X through this new technology agreement with Creative, and together we will deliver solutions that today’s discerning consumer is demanding.”
 
Famous for its Sound Blaster® sound cards for personal computers and gaming, Creative continues to demonstrate an aggressive commitment to setting new standards for digital audio quality through technology innovation.  Likewise, through on-going investment into research and development, APT has successfully delivered high-fidelity, real-time audio codec technology – namely Enhanced apt-X, apt-X for wireless , apt-X Live, apt-X Voice – through licensing agreements into broadcast, pro audio, audio-over-IP, and consumer electronics markets.

About apt-X
apt-X is a real-time digital audio data reduction system that compresses linear audio samples by a factor of 4:1 with no perceptible audible degradation and with negligible delay.  apt-X is regarded as the de facto standard for high quality audio delivery throughout the pro-audio and broadcast markets with thousands of radio stations worldwide relying on apt-X technology. In the field of consumer audio, apt-X has also been adopted by many prestigious OEMs and manufacturers. Typical consumer applications include:
• Bluetooth peripherals
• Home Theater
• Wireless Audio/Video
• PC Entertainment
• Portable and Mobile Devices
• Gaming peripherals
• Audio storage 

About Creative
Creative Technology is a worldwide leader in digital entertainment products for PC users. Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.  For further information, visit http://www.creative.com

About APT
Formed in 1989, APT provides industry-leading audio processing technology solutions to the broadcast industry and to consumer electronics manufacturers.  The company’s apt-X audio codec technology has earned a reputation throughout the audio industry as the ultimate high-quality, low-delay audio data compression technique available. APT has two business divisions: Broadcast (hardware) and Licensing (intellectual property).  APT hardware is sold to radio broadcasters, telecoms operators and professional recording studios; apt-X technology is licensed for use in high-quality audio devices, including portable multimedia players and music phones, Bluetooth stereo headsets, and wireless microphones.  Headquartered in Belfast, Northern Ireland, APT has direct sales offices in Japan, Germany and the USA.  APT also maintains a network of specialist distribution partners in over 30 countries throughout Europe, North America, and Asia.  More at http://www.aptx.com

APT, apt-X, the apt-X logo are trademarks or registered trademarks of APT Ltd.  All other brands or product names contained herein are the property of their respective owners.